Business needs customers but acquiring one new customer is 10x times more costly than marketing to existing customers. Businesses that grow, are those that keep their customers. Let me give you another startling fact: your success rate selling to a customer that is already with you is 60-70%, but when you try selling to a […]

Would your company have made different decisions if it had all the information it needed? Importance of good data in supply chain management is critical. Sales volumes are multiplying, distribution networks are expanding and winning contracts in a competitive global market is often made on small differentiators. Today’s supply chains are very data dependant and […]